Standout Marketing Program

There is a  perception that there is NO difference between Agents and their marketing programs. Nothing could be farthest from the truth.

* I provide a complete “on paper” market evaluation of your home…You determine what the true market value should be.

* Cosmetic appeal is very important to the vast majority of buyers. I’ll advise you with a Room-By-Room review what inexpensive cosmetic improvements you should make to maximize your selling price.

* Full MLS exposure for your house or condo with up to 9 colour photos,a professionally written description and a virtual tour video.

* Expert negotiation of all offers.

* Handling of all home showings by the RE/MAX Hallmark Realty Ltd. Brokerage office.

* Showing feedback and a review of your pricing after the 17-21 day market test and your property has not sold.

* Lock-box security ( if applicable) for agent access.

* Custom full-colour feature sheets that include digital camera interior and exterior photos, neighbourhood features , floor plans and a cash-flow chart showing the buyer what his/her costs will be.

* Your own property webpage on our high-traffic website, The webpage includes colour photos, a virtual tour video, an interactive google map , a floor plan, a property description, neighbourhood features and the feature sheet.

* A ” For Sale” sign ( if applicable) advertising 

* 9 colour pictures uploaded to and

* The Re/Max brand is very strong. Your listing will be uploaded to all RE/MAX agent websites in the G.T.A. with immediate exposure to the best Agents in the industry . We attract buyers to your home through the internet. Your home is also featured on our award winning RE/MAX Hallmark site,, our Canadian site, and our international site, 

For a Seller consultation please call me at 416-520-6746 or email me,

10 DIY Staging Tips to Help Your Home Sell

The key to making a positive first impression is to CLEAN your house. If your house is spotless you are ahead of the game and potential buyers will have positive thoughts that your house is well maintained. “Stage ” the house to make it as attractive as possible. Strip the house to its bare essentials so buyers can imagine themselves and their lifestyle in the house.

1. Curb appeal rules. The first impression is key. Give the house and the front door a fresh coat of paint , add shiny hardware to the front door,  clean up the yard and add some colourful flowers.

2.  Repaint rooms in a neutral colour. Add some personality with some colourful throw pillows and flowers. Open drapes and blinds to create a happy mood.

3. Declutter and depersonalize every room . You want the buyers to be able to envision themselves in each room.  Get rid of family pictures, trophies and knickknacks. Closets and drawers should be no more than 30% full. Clean, clean, clean!

4. Feature only a few pieces of furniture with mainstream appeal. . Pull pieces away from the walls to make rooms feel larger. Position furniture to emphasize windows, fireplaces and other architectural details.

5. Make sure a room’s primary use is obvious. A bedroom should look like a bedroom, not an office , junk room or gym.

6. Cure craziness in the kitchen by clearing all countertops, organizing all cabinets and cupbaords. New modern hardware, a new backsplash and a thorough cleaning can help with the transformation.

7. Clear all knicknacks and personal items from bedroom nightstands and dressers. Hide the laundry hamper. Rollup the rugs. Invest in pristine white bed linens. Reposition the furniture to highlight the room’s best features.

8. Cure the bathroom blues. Remove old wallpaper. Apply a fresh coat of neutral-hued paint . Replace old vanities and hardware to modernize and brighten. Recaulk where needed. Clean, clean, clean!

9. Minimize the “pet effect” . Remove food bowls and litter boxes to the utility room . Deordorize thoroughly.

10. Highlight the back patio . Clean up, add some furniture, lighting and stylish accessories.

Now invite your Family , Friends  and Realtor over for a viewing. What do they think?